Thursday, April 12, 2012

Small Business Tuesday: Strengthening your Item Descriptions


20 Questions Your Buyers are Asking 
This is a list to jump start your thinking when you write your next item description. Remember that your customer cannot see the item in person. Don’t assume that the qualities of your item are obvious to your customer or that your photos say it all. (I have seen more than one item that I couldn’t even figure out what the item WAS!). You might even consider describing your item as if you had no pictures for your customer to look at. Really make them feel like they are right there with your item.

This is not an all inclusive list and some questions may not be appropriate for all items or sellers. This list is just to get you thinking about some of the things your customer might want to know about your fabulous work.

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